mr. zilla goes to town

Friday, March 24, 2006

market testing

An Australian, a Canadian, an Italian and an Israeli are sitting in a bar.

The Australian notices that the back page of the magazine in front of him is the print version of the latest Australian tourism campaign. It’s got an expansive beach, the less-expansive beach babe Lara Tingle smiling into the camera, and “where the bloody hell are you?” fonted across the page.

So fellas, says the Australian, what do you make of this?

The Canadian, the Italian and the Israeli consider the image.

They consider it a little more.

“Well,” says the Italian, “that’s an attractive woman alright. And the beach, it looks nice. But you know, it’s not like there are no hot women and beaches in France, Greece, Spain, the whole Mediterranean. Brazil too. I say… so what?”

“It’s not really particularly distinctive,” says the Canadian.

“What about the tagline? We worked really hard on that tagline, you know.”

“I don’t get it,” says the Israeli.

“To be honest, it’s a little coarse,” says the Canadian.

$180 million well spent. I go buy the next round.

1 Comments:

  • at least the canadians, israelis and italian understood the gist of the tag line, even if they thought it a little rough... the japanese didn't even get that http://www.theage.com.au/news/national/not-travelling-well/2006/03/27/1143441087286.html

    but then again, this government loves wasting money on public relations, beats actually delivering anything

    By Blogger lunch, at 11:43 pm  

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